You can do this by setting up event tracking, which allows you to track specific user actions and measure conversions. This is important if you want to track how many people are taking certain actions on your website, such as signing up for a newsletter or purchasing a product. Once you have installed the GA4 tag, the next thing to set up is conversion tracking. However, it is recommended to use the tag manager instead to make sure the process is properly implemented.įor more information, you can refer to Google’s instructions on how to set up Google Analytics 4 tags. This can be done by either using Google Tag Manager or manually adding it to your website’s code. The next step is to install the GA4 tag on your website. To do this, click on “Create Property” and select “Google Analytics 4,” then follow the steps to complete the setup. ![]() The first step to preparing your website for GA4 is to create a Google Analytics 4-Property using the admin page of your current Universal Analytics account. Preparing Your Website for Google Analytics 4īefore its full implementation in July 2023, webmasters should begin the transition process to prepare their websites for Google Analytics 4. If you use a content management system (CMS)-hosted website (i.e., using WordPress, Wix, Drupal, etc.), you can also look up tutorials or documentation on how to update your website’s tracking code on your respective platform.įor WordPress, in particular, you can use the MonsterInsights plugin to easily set up Google Analytics 4. You must manually update by following the steps in the next section. No, Google does not automatically update your website from Universal Analytics to Google Analytics 4. A unified platform: GA4 brings together all of Google’s products, from Ads to Search Console, into one platform.ĭoes Google Automatically Upgrade to Google Analytics 4?.Enhanced privacy controls and data accuracy: GA4 allows you to collect more accurate data while keeping your users’ privacy protected.Predictive capabilities: GA4 uses machine learning to make predictions about user behavior and guide decision-making.In addition to that, GA4 introduces a few more advancements such as: It also uses event-based data instead of session-based, which means it’s better equipped to track user behavior over time. It also allows businesses to access Google Ads data in real time, quickly creating reports for their marketing and advertising campaigns. Google Analytics 4 (GA4) is an upgrade to the current Universal Analytics, offering a number of new features and insights.Ĭompared to Universal Analytics, GA4 is more focused on user engagement and offers better insights into how users interact with websites. But first, let’s discuss what Google Analytics 4 is and why it’s important. The good news is that the transition process isn’t too complicated. With this news, you might be wondering how to prepare your website(s) for the switch. Recently, Google announced that it will replace its Universal Analytics with its new Google Analytics 4 by July 1, 2023.
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